CfAO Logo Acceptable Use Policy
"Web Page" refers to any document containing textual content that is made available through a computer network, with the ability to direct end users to other Web Pages. Examples of formats capable of embodying a Web Page include: HTML, Macromedia Flash, and Adobe Portable Document Format (PDF) files when made available via an HTTP server.
a "Web Link" is a object contained in a Web Page that a user can activate by navigating to it and/or selecting it by some means, and that upon activation causes the retrieval and display of a Web Page.
The Center for Adaptive Optics ("Center") "Wavefronts, Deformable Mirror and Logotype" logo ("Logo") is property of the Center for Adaptive Optics.
Allowed uses of the Logo
- Center Members
The Center grants permission to any member of the Center ("Member", as defined in the Center charter) to include the Logo in media, such as Web Pages, presentation slides, posters, videos, business cards, and letterhead, provided that the presentation of the Logo conforms to the specifications in section IV ("Presentation Restrictions"), and either
the media is directly related to Center activities, or
- the Logo used on business cards, letterhead or as part of other typical means of business or academic identification, and exclusively for purposes of identifying Member as a member of the Center.
- Center Affiliates
Owner grants permission to any affiliate of the Center ("Affiliate", as defined in the Center charter) to include the Logo in any media in which Affiliate is involved in the creation of, such as Web Pages, presentation slides, posters and videos, provided that the Logo is presented in accordance with section IV ("Presentation Restrictions"), and either
- the media in which the Logo is included is directly related with Center activities, or
- the Logo is being used solely to identify Affiliate as a member of the Center
- All Entities
Center grants permission to any individual, institution, or other entity to use the Logo as part or all of a Web Link to the Center's Web Page, provided that
- the Logo is presented in accordance with section IV ("Presentation Restrictions"),
- the Web Page containing the Web Link does not contain or directly link to any media that could be considered offensive (such as profanity, violence, or pornography), and
- activating the Web Link will always cause the request and display a specific Center Web Page
Any display of the Logo must meet the following criteria:
- The shape of the Logo must not be altered in any way.
- The Logo must be displayed in its entirety.
- A margin of at least 20% of the Logo's height (from the top of the wavefronts to the bottom of the logotype,) on all four sides of the Logo's bounding box, must be clear of all other graphic elements, with the following exceptions:
- If displayed as part of a Web Link, text directly relating to the link may border up against the Logo on the right and left with at least one space between the text and the Logo on both sides, and/or
- If displayed as a graphic element on a poster, presentation slide, or other media, the title of the Center ("Center for Adaptive Optics") may be separated from the Logo's bounding box by as little as 5% of the Logo's height.
- The logotype and mirror must be displayed entirely in either black or white. The same color must be used for both the Logotype and the mirror.
- If with other color content, the wavefronts must be displayed in red, orange, black, or white.
- If color output is not practical, the wavefronts may also be displayed in any shade of gray, provided that all other requirements of this section above are met.
- The contrast between the brightness of the Logotype and brightness of all points on the background within the Logo area and the 20% margin described in subsection 3 above must be no less than 1:2.
- The contrast between the brightness of the wavefronts and brightness of all points on the background within the Logo area and the 20% margin described in subsection 3 above must be no less than 2:3.
- The Logotype, mirror, and wavefronts must be either entirely brighter than, or entirely darker than the background.